Tom Chuong, SEO

SEO Law of Equivalent Exchange

March 4, 2008 – 2:02 am

Everyday, SEO experts are faced with the challenge of link building. Although the basic process of link building is not complicated, webmasters or SEO experts make it complicated. Link building can be simplified by borrowing from the law of equivalent exchange.

As many of you already know, you have three possible options to increase your link popularity.

1. reciprocal link exchange: Site A links to Site B; Site B links to Site A
2. three way link exchanges: Site A links to Site B and Site C links to Site A (in this method, it’s favorable to have all three sites on different Class C IP addresses.)
3. one way links: Site A links to Site B and no link is returned to Site B

To date, Google has discounted reciprocal link exchange to a point where it’s almost futile to try this method. To put it another way, it’s like buying a dozen bananas for $1.00 (USD) and you’re trying to make 100% orange juice. You still buying fruits, but it’s not what you really want.

Don’t do any reciprocal link exchanges unless you’re sure that you’re getting targeted traffic from your link partner. Most importantly, always try to negotiate a reciprocal link exchanges between two homepages and other high traffic webpages.

Currently, the most popular method among experienced SEO experts is one way links. This method is particularly popular if you’re trying to rank for Google.