SEO Services Yahoo Stores by Tom Chuong

Google experiments with 3 different SERPs

Unless I’m mistaken, we all like to see how Google is viewing our website or webpages from a SEO perspective. Over the years, I have seen many versions of what people think Googlebot is reading off our webpages.

Recently, Google may have answered our prayers, to say the least.

This past Sunday, I’d noticed that Google was experimenting with 3 different versions of displaying it’s SERP or search engine results page. Located at the top left hand corner were three squares labeled “S”, “M”, and “L”. My educated guess is that these letters represents “S” for Small, “M” for Medium, and “L” for Large.

I’d only played with it briefly, but it allowed me to change how I wanted to display my search results for a particular keyword. When I clicked on “S”, it produced a summary version of the top 10 results without any description. Basically, you’re getting a list of the clickable green color URLs.

And then I’d clicked on “M”, and it produced the regular search engine results that we’re all accustomed to seeing.

The most interesting version for me was the “L” version. It allowed me to see which keywords were being recognized or highlighted by Google on my competitor’s website. I took some screen shots for you. You can see the large or “L” version here too.

As an SEO, I can see how the Googlebot is reading my website or my competitors. With this tidbit of information, I could potentially makes minor changes to my title, or description and truly optimize it for the top 10.

It’s Tuesday morning, and I have not seen these letters again. I am hoping that Google makes this new feature a common interface for their users soon.