Yesterday, Google started experimenting with real time search. As you can see from this screenshot I took, they could be offering 6 different ways to display search results for a specific keyword. The default setting will be “Any time”, which would display your normal search results. I was playing around with the “recent results” link, and that particular link appears to be the real time that we’ve all been waiting for. All of the other text links in the left menu on are self explanatory.
Last but not least, I especially liked the ability to specify a date range. From an SEO perspective, you can look back in time and see what your competition was doing 6 to 12 months ago. This insight into the past allows an SEO to turn back the clock, if you will, and see what has changed in terms of search algorithm.
With so much information at our fingertips from Google, I see a new era in SEO that will allow seasoned SEOs’ to better optimize their client’s websites and drive more traffic to other webpages beside the typical homepage. Stay tune for more coverage on this new and emerging trend in the world of live search.